SEO article and blogs are a really important part of SEO online marketing strategy and social media management. You should know that search engine optimisation starts and ends with quality content. Since Google has made quality and fresh content a necessity to attain higher ranking on SERPs, every top SEO expert India doesn’t implement your optimization strategy without a good content strategy for your business. They use many tricks to make content search engine friendly.
What is SEO content writing?
SEO content is written by professional content writers for attracting search engine traffic. The content should be written for the people and should be optimised for search engine. Ideally, your content has to be optimised for both your human readers as well as search engine. As you read this post, you will learn composing SEO-friendly content is more than just adjusting keywords in your posts, and other types of content.
Here are ways to make your content more search engine optimised-
1. Keyword research
The secret of attracting more people to your business is choosing the right keyword. Keywords are those phrases that people enter on the search engine that shows results according to it. Make sure to research the correct and relevant keyword for your content that people are searching for. Make a list of keywords that you will be using and how many times people searched for that keyword.
2. Include keywords in your content
Being a content writer doesn’t mean dumping keyword into your content that doesn’t make any=y sense. Fit the keywords ideally and it should feel natural. Use keyword specifically and in this order-
• Use your keyword in the title
• Repeat it in the first 300 words
• Use it in the first H1 or H2 tags (it isn’t necessary to use the keyword in both tags just make sure you have it in one of them)
• Try to use other variation of your keywords throughout the article or blog
3. Content Organization
The content you publish on your website or other site should be organized in a proper structure. It is good for SEO. Also, it helps visitors on your site find other related content and easily locate what they want to know. For that bold your titles, write in paragraphs.
4. Write something that people want to read about
Don’t write about things that nobody cares about or just for sake of writing. You are writing for people so that they get more knowledge about the stuff you are writing about. Nobody knows your business better than you do. Use it to your advantage. You can discuss your products and services or news relating to your business.
5. Know more than writing
Use small SEO optimised images to make your post more attractive. Use hyperlinks to your website when you post articles or blogs on other sites. It will help redirect people on your site if they found your content engaging.
6. Your content should be 100% unique
Your content should be creative, engaging and 100% unique. You can use many tools on Google to check the plagiarism of the content. Original content is very important for SEO.
7. Create SEO content strategy
Define your goals and write for the target audience. Determine your goals. Do you want to increase sales or increase more traffic coming to your website? Create content accordingly. Know people who are going to read your content. Then develop marketing strategies to represent your website to the visitors and customers. Then think about what kinds of content people would like to read about.
8. Add links to previous content
Google also rank a website content based on the number of backlinks they have. If your content is good and worthy, then it will get a lot of backlinks from both external and internal sources. In case, you are looking to get more traffic and, then link your new posts to the old once. It will help to rank your older content higher.
This will also aid people to find your other articles related to the post they opened. Also, links to high-quality and reputable sites increases your site’s authority and credibility. By using trustable sources in your content will establish trust with your readers.