If you are running a website for a long period of time, then website redesign is inevitable. Possibly you're not getting enough leads; perhaps it's obsolete and doesn't coordinate your image? Re-designing a website is not an easy task, regardless of the size of your company. Legitimate planning, research, and foreknowledge can help make your next website redesigning a force to reckon with.
How Would I Know My Website Needs a Redesign?
Let us take a look at three questions, in order to decide if your website needs a redesign.
· Does your web design look outdated?
· Are your sales going down in recent times?
· Have you got complaints related to user-experience of your website?
If I answer yes to any of those questions, then website redesign is in order.
This 5 steps website redesign agenda will help set your business for success.
1. Perform an Audit on the current site
Performing a website audit will give you a review of all things that need to be fixed. You can check the pages are frequented, things that may be missing, the speed of your website, and so much more. If there are pages on your website that are performing well and generating traffic, you can convert them or optimize further.
2. Old pages
The structure of the old URL must be downloaded as redesigning your website means changing the old URL. With that, you can compare the old Structure of the URL with the new one, which is necessary for making changes. Other benefit includes not duplicating a page that was already created or forgetting any content.
3. Use a temporary URL
You should use a temporary URL when redesigning a website. Don’t use the new URL for redesigning as it may cause issues for the visitors. It will ensure that your old site is working, so that your customers can contact you. It’s not good for the business to show people that you are redesigning your website which might take days to finish. After the completion of the redesign, change the temporary URL to the new one.
4. Look beyond Colours and Fonts
With limitless choices for your new website, it is easy to get swayed away. For a site upgrade to be really fruitful, all aspects of the website ought to be improved. Your content is the surrounding of a site, around which all accessories hang. The animations colour, and images should all serve to exhibit the qualities of your brand’s message. Make the best use of the space and content on the website while redesigning it. Blog entries, for instance, are a phenomenal addition for advising potential clients about new thoughts, products, services and so on.
5. Focus on User Experience
Try not to pick topics and formats exclusively dependent on what looks great to you or your associates. In the event that your site doesn't rapidly usher users to where they need to go, it turns into a business obligation rather than an engine for development. Instead of taking a gander at the "fun" parts of an update (symbolism, hues, textual styles, and animations or gifs), begin with ensuring customers with enhanced user experience.
Positive encounters bound visitors to convert them into brand supporters who will recommend your site to other people also. An improved design implies your site is more helpful, usable, alluring, findable, available, and credible.
Before uploading the new website check perform various tests to make sure the website is working fine. Test for cross-browser compatibility, CSS features, broken links, etc. The test is very crucial to find the elements dysfunctioning before launching the website. Cross browser compatibility testing is testing a site across different browsers such as Opera, Chrome, Safari, Firefox, etc. to make sure everything is running fine on it.
This is done because every browser renders codes differently, which means an element that looks good on Chrome might work in Firefox. The new site is updated with content and new design before uploading it back on Google.
7. Optimise your site for SEO
Right from your main web page to blog section of your website, ensure visitors can find your content on search engines through organic results. For this, you can add relevant keywords in your content, headings, page title, meta tags, and meta description, add tags and text in your image, optimise picture for creating better user-experience, and so on.
Also make sure your website is mobile first machine. It doesn’t take much effort to make a site mobile-friendly and at the same time it pays good dividend. Now more and more people are searching for content on their smartphones rather than using desktops and laptop. So, you definitely cannot afford to ignore such a huge market of people using smartphones.
8. 301 redirects
Next step is to redirect the old URL to the new one using 301 redirects. With this, you can redirect all the traffic to the same page from the old to the new URL. This will ensure people to find the correct page without encountering any issues. Before launching the site make sure all the old URL points to the new one for all the pages.
After checking everything, submit the site on Google. Now start the Google crawl again so that search engine will know the existence of the new website. This helps in improving the ranking of the site. Now check the robust.txt file isn’t corrupt. It is essential because all the information is given from here to the crawler. It is necessary to make sure all the web pages of your website are crawled.
Website redesigning done right can boost sales and conversions of an online business. While increase in business is the main motive of website redesign, enhanced user-experience follows through, which is a bonus for you.
If you are serious about redesigning your website, then this checklist will help you out. The web designer near me is the best opportunity for you to give your site a whole new look to gear up for in 2020. If we have missed some point, do mention them in the comment section below. You can contact us for more information.
Dinesh bhardwaj Run webstod.com with more then 5 years of experience .
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