As you might know, Google has a tendency to change its algorithms constantly. It requires you to follow those changes and update them as soon as possible; otherwise, your site will be easily outranked by other competitions. While you have to learn about how to adapt your strategies to recent changes that might be quite complicated, let’s best SEO expert in India show you an easier approach to come over those difficulties of Google: always think of your audiences when doing things. Following are some reasons why User experience should be your top priority.
3 reasons why user experience is important for Search Engine Optimization
1. Google wants your content to be more valuable and useful for viewers
As you might know, two famous algorithms Panda and Penguin of Google are established and developed to penalize those sites having low-quality content and backlinks as well. From the birth of this algorithm, Google has shown its concern to the user experience, which means that it wants content marketers to think about their audiences first. It makes sure that the content being presented provides value instead of being purely promotional or sale- driven.
In order to create high valuable topics, it is highly recommended to take a look on the famous SEO forums and blogs in your area, you will find lots of “hot” topics which really reach great viewers’ attraction. Furthermore, you can use Google’s Keyword Planner to find the most keywords and phrases are being searched. If you are able to capture your audiences’ eyes, you get high chances to obtain credit from Google.
2. User experience has played an important role in social media
As you might know about the power of social media these days. Don’t ignore the importance of user experience when optimizing your social networks. There are tons of different social media platforms which can bring tremendous benefits to your site. The fact is, Google will base on those points below to rank your site:
•Your friends/ followers/ fans
•Your shared/ liked
•Your pageviews
In order to get a significant number, you need to be better at knowing your audiences, and make sure that your content is what your followers want to read.
3. The mobile user experience really matters
Over recent years, the number of people using mobile phones and other modern devices has developed in leaps and bounds. The online world doesn’t end up on the desktop computer, that’s why you need to put your attention on optimizing your site for those devices; otherwise, you will miss out a huge number of audiences.
This means that desktop computer should no longer your top consideration, mobile needs to be a necessary part of your development plan. Once your viewers feel happy when visiting your site, you are likely to be ranked high in search engines. Therefore, make sure that your site is responsive that will be easily viewable on different screen sizes and configurations.
Personas and User Paths
Create personas for each online activity your visitors are going to have on your website. In fact, you can forget the old schema about demographics, personality or gender except if it is an essential part of your website.
In the same way, user paths should respond to your personas in order to optimize your visitors’ need. This strategy is really interesting for creating different experiences for each users visiting your websites with different queries and thus different keywords. The more personalized your website will be, the more engaged your visitors will be.
Focus on quality
While Google has been rewarded links and keywords for its quality score, UX is now also taking into account when talking about quality websites. It refers to:
- Page speed
- Easy navigation
- Internal link structure
- No duplicate content
- Relevant and descriptive content
- Page layout
What impact does UX will have on your SEO?
- UX can help your website to be more :
- accessible: a website more accessible is more crawlable
- useful: ux manages expectations while SEO is working on intent of search
- usable: ux provides an usable website that will encourage returning visits
- findable: ux drives on-site traffic in complement to seo on-page traffic
- credible: ux gives credibility which helps gaining authority
- desirable: while seo measures results, ux comes in complement by measuring actions
- valuable: ux needs to fulfill the visitor’s queries to earn SEO ranking
To sum up, UX is an essential part of your SEO tasks. You should also work for your visitors and not only for the search engines guidelines. The more attracting and optimized for users you website will be, the more traffic and returning visits you will gain. That is definitely not a loss of time!
Google is becoming more advanced and ultimately, more human-like with every update. Thus, if you really to get positive results, let’s focus on user experience. I hope you can get valuable information from this article. If you have any SEO considerations and need our assistance, please feel free to contact Webstod. As one of the best SEO expert in India, we believe that we can provide the best techniques for your business.
